The number of web sites is increasing on the web at a very fast pace. If you look at the figures of web sites on the Word Wide Web only 5 years back, you will be astonished to note the progress in these five years. Due to the increased number of web sites in the online world, it is important that you promote your web site in all possible ways. Without proper promotion your web site cannot survive the high level of competition. The internet marketers today are using all possible resources of promoting a web site. Use of social media is also common in this regard these days. Some of the web marketers prefer using the social media over all other kinds of promotional techniques. Social media includes the use of forums, podcasts, blogs, vlogs and other such resources. Social media can be used to promote a web site properly. Some of these media are able to provide fresh content and thus help in the improvement of your page ranking. If you want to go ahead in using social media, you can move forward by following any of these ways.
1. The first and the best way of doing it is to start using the forums on your own web site. Create interesting topics and start discussing captivating ideas in these forums; you will start getting more participants with every new forum.
2. Use blogs to your advantage. You can add lots of information and fresh content every now and then on the blogs which will make it even better for your promotion.
3. Send out pod casts to promote your products.
4. Use of vlogs is also possible in this regard.
5. Pay attention to all the media. Choose the one that suits you the best.
Showing posts with label Social Media. Show all posts
Showing posts with label Social Media. Show all posts
Wednesday, August 29, 2007
What is a Podlet?
A podlet is a small digital media file that can be embedded into one or more podcasts for playback on personal computers or protable media players.
The Podlet Vision
Closely related to the concept of article swapping, podlets are a way for an otherwise single burst of inspiration to be known on the world wide web
Perhaps you wake up in the middle of the night and have a "WOW" experience. You have a great inspiration to create something, you work at it, you push for it, and then it has passed. Once your creativity has expelled itself how do you get it seen, how do you show it to others?
If you start your own blog, this inspiration may be one of the only entries your write. Perhaps it will get noticed by someone, and referenced by others, and it will be popular, but how does it get noticed in the first place? Podlets are a way to put your inspirational idea, joke, funny quotes, or just plain comments into a condensed format. You can think of it almost like article syndication, only with a multimedia (audio/video) twist. You don't have to come up with an amazing idea every day. You just need one or two ideas whenever they come to you. You submit your original creative idea to a centralized place. Podcasters pick up this information, and mold it for their podcast, and viola !
What podlets are not
Podlets are not meant to convey marketing/promotional messages. Although it is recommended that some type of fair attribution be given to the podlet author. Podlets must not be confused with advertising. A podlet should enhance the experience of the podcast listener. It gives an oppertunity for banter, feedback, and interactivity.
Podlet examples
* A trivia question, posed to a podcaster, with pauses for the podcaster to respond and guess the answer and then a response, "were you right?"
* A joke or limmerick inserted between plays of two songs within a podcast
* A short story, perhaps used as a segway between sections of the podcast
* A pre-recorded review of a movie or book as part of a "review" section of an existing podcast
Podlets are not limited to only audio media, and may be used to distribute small videos as well to a wide range of podcasters.
Adding spice to your podcasts?
Just like the right spice can make your meal more tasty, a podlet can help spice up your existing podcast. To get started, simply grab this OPML file which contains a list of podlets to which you can subscribe
Want to add your own podlets?
For more information check out http://www.bwebcentral.com/podlets
Brad Detchevery is an IT Consultant and part time editor of BWebCentral.com a social newspaper with articles written by the readers http://www.bwebcentral.com
The Podlet Vision
Closely related to the concept of article swapping, podlets are a way for an otherwise single burst of inspiration to be known on the world wide web
Perhaps you wake up in the middle of the night and have a "WOW" experience. You have a great inspiration to create something, you work at it, you push for it, and then it has passed. Once your creativity has expelled itself how do you get it seen, how do you show it to others?
If you start your own blog, this inspiration may be one of the only entries your write. Perhaps it will get noticed by someone, and referenced by others, and it will be popular, but how does it get noticed in the first place? Podlets are a way to put your inspirational idea, joke, funny quotes, or just plain comments into a condensed format. You can think of it almost like article syndication, only with a multimedia (audio/video) twist. You don't have to come up with an amazing idea every day. You just need one or two ideas whenever they come to you. You submit your original creative idea to a centralized place. Podcasters pick up this information, and mold it for their podcast, and viola !
What podlets are not
Podlets are not meant to convey marketing/promotional messages. Although it is recommended that some type of fair attribution be given to the podlet author. Podlets must not be confused with advertising. A podlet should enhance the experience of the podcast listener. It gives an oppertunity for banter, feedback, and interactivity.
Podlet examples
* A trivia question, posed to a podcaster, with pauses for the podcaster to respond and guess the answer and then a response, "were you right?"
* A joke or limmerick inserted between plays of two songs within a podcast
* A short story, perhaps used as a segway between sections of the podcast
* A pre-recorded review of a movie or book as part of a "review" section of an existing podcast
Podlets are not limited to only audio media, and may be used to distribute small videos as well to a wide range of podcasters.
Adding spice to your podcasts?
Just like the right spice can make your meal more tasty, a podlet can help spice up your existing podcast. To get started, simply grab this OPML file which contains a list of podlets to which you can subscribe
Want to add your own podlets?
For more information check out http://www.bwebcentral.com/podlets
Brad Detchevery is an IT Consultant and part time editor of BWebCentral.com a social newspaper with articles written by the readers http://www.bwebcentral.com
Corporate Memory and Social Media
When I first worked at Amazon a long time ago, in the high heady days of the bubble, we were all housed in one building on 1st ave near skid row in Seattle. It was a great time to be there, even if the neighborhood was a little sketchy. One of the best aspects of being together in one fairly small building was the rapid learning curve we enjoyed, since the source of all kinds of information was very close at hand.
As we grew, we had to move out to other buildings, as we still did not have a main headquarters large enough to house us all. Micro-cultures and caches of information sprang up in each new building we inhabited. It seemed sometimes like a block away was as good as a continent away.
We poured enormous resources into trying to share knowledge, tips and tricks across sites but the main method was email. It quickly became unwieldy and maybe 1 out of 10 emails really got absorbed by the target audience. We had a home-made knowledge base, with all kinds of information, but no real way to communicate the brand expectations of our rapidly growing customer base. Service took a hit for a while. I’m glad to say those were the bad old days and much, much has been done to smooth out the service experience. Most importantly, I believe Amazon’s online self-help tools are the best around–they’re cohesive and just-enough, without being too much.
But the point here is more about how we share information, corporate memory and culture in times of great change–which for most companies is all the time. There are bigger and smaller waves, of course, but change is what it’s all about.
The problem of sharing knowledge and memory, the “tacit bits,” is what initially drew me to social media like blogs and wikis. I know first hand that the best way to transfer knowledge is to open it up to everyone who has a stake in the end product–in the case above, that means the service delivered to the customer.
The Fast Forward blog has an overview today of companies that are beginning to deploy blogs internally as a way to share experience and knowledge across groups, and gather feedback and new information in exchange. The companies he discusses are using a technology called Awareness, previously known as iUpload. There are other tools out there as well, such as Clearspace from Jive Software. The challenge then becomes: how to harvest the information effectively.
I’m an independent consultant in online customer support strategies, support operations, training and management coaching. With Web 2.0 applications, a new and effective channel for knowledge and information capture and dissemination changes the way we listen to our customers, share best practices, leverage agent “super users” to everyone’s advantege. Social networks better match the chaotic but effective way people actually search for and share information
As we grew, we had to move out to other buildings, as we still did not have a main headquarters large enough to house us all. Micro-cultures and caches of information sprang up in each new building we inhabited. It seemed sometimes like a block away was as good as a continent away.
We poured enormous resources into trying to share knowledge, tips and tricks across sites but the main method was email. It quickly became unwieldy and maybe 1 out of 10 emails really got absorbed by the target audience. We had a home-made knowledge base, with all kinds of information, but no real way to communicate the brand expectations of our rapidly growing customer base. Service took a hit for a while. I’m glad to say those were the bad old days and much, much has been done to smooth out the service experience. Most importantly, I believe Amazon’s online self-help tools are the best around–they’re cohesive and just-enough, without being too much.
But the point here is more about how we share information, corporate memory and culture in times of great change–which for most companies is all the time. There are bigger and smaller waves, of course, but change is what it’s all about.
The problem of sharing knowledge and memory, the “tacit bits,” is what initially drew me to social media like blogs and wikis. I know first hand that the best way to transfer knowledge is to open it up to everyone who has a stake in the end product–in the case above, that means the service delivered to the customer.
The Fast Forward blog has an overview today of companies that are beginning to deploy blogs internally as a way to share experience and knowledge across groups, and gather feedback and new information in exchange. The companies he discusses are using a technology called Awareness, previously known as iUpload. There are other tools out there as well, such as Clearspace from Jive Software. The challenge then becomes: how to harvest the information effectively.
I’m an independent consultant in online customer support strategies, support operations, training and management coaching. With Web 2.0 applications, a new and effective channel for knowledge and information capture and dissemination changes the way we listen to our customers, share best practices, leverage agent “super users” to everyone’s advantege. Social networks better match the chaotic but effective way people actually search for and share information
Productive Social Media - Advanced Ways to Excel At Social Media
If you're interested in advancing your business interest, you will want to consider if a productive social media can be of help to you. Through this article, you are provided with advanced ways to enhance your social media efforts. Then armed with this information, you'll be in a better position to better use productive social media to the benefit of your business enterprise.
First of all, when it comes to productive social media, you will want to make sure that you have access to high quality equipment. Search for the latest technology for the specific social media you are seeking to implement. If you want to be involved in productive social media, you have to make sure that anything that you produce towards that end is professional and good looking.
Second, when it comes to productive social media, get feedback and advice from other business enterprises that has utilized social media in the past. You do not want to take off on a social media campaign blindly.
Third, keep in mind the productive social media needs to be one aspect of an overall, comprehensive marketing campaign. You do not want to rely on just one marketing tool in your efforts to promote your business enterprise. You can use different forms of social media or venture out into something different.
By following the suggestions pertain to productive social media, you'll be well on your way to enhancing the profitability of your business enterprise. Indeed you will be building a foundation on which your business enterprise can grow well into the future.
First of all, when it comes to productive social media, you will want to make sure that you have access to high quality equipment. Search for the latest technology for the specific social media you are seeking to implement. If you want to be involved in productive social media, you have to make sure that anything that you produce towards that end is professional and good looking.
Second, when it comes to productive social media, get feedback and advice from other business enterprises that has utilized social media in the past. You do not want to take off on a social media campaign blindly.
Third, keep in mind the productive social media needs to be one aspect of an overall, comprehensive marketing campaign. You do not want to rely on just one marketing tool in your efforts to promote your business enterprise. You can use different forms of social media or venture out into something different.
By following the suggestions pertain to productive social media, you'll be well on your way to enhancing the profitability of your business enterprise. Indeed you will be building a foundation on which your business enterprise can grow well into the future.
Using Social Media Responsibly
Social media websites remain an interesting mechanism for mining marketing potential.
I came across an ezine recently that encouraged visitors to visit a celebrity social media site for an interview that was particularly compelling. Prior to posting the ezine the owner also posted several appropriate comments in both the blog and guest book. They were also listed as one of the celebrity’s friends.
One click on their photo and the visitor who came to find out more about the celebrity can find out more informal information about the business and the owner that originally sent them.
This savvy business owner comes away from this gentle nudge to a celebrity social media site inextricably linked to the celebrity because of a few simple posts. Some visitors will likely view the site owner in a different light (for better or worse).
The combination of uses for social media sites is astounding. If there were no marketing potential in social media why do you find record labels, book companies, recording artists, authors and comedians with their own unique social media site? Many of these will also include video streaming to further interest the site visitors.
It is a unique twist to discover a link based on little more than inference (i.e. this celebrity is my friend) and the marketing potential such inference suggests.
Social media sites can become a bit like online play areas, but they can also be presented in an attractive way that is informal enough to be inviting without being so formal as to be detract from the playful nature that is suggested by the term ‘social media’.
If you can develop a popular social media site you will be pleased to see how many links visitors access and how often your blogs are replied to.
It may be advisable to at least do a cursory check on any and all that submit a friends request. You don’t have to know everyone who is on your friends list, but there are some good reasons to do a bit of investigating. Some who ask to be your friend may be a business that is in direct competition with you or it could be individuals who have an agenda that may only become evident through guest book posts.
If you ever become uncomfortable with someone you have welcomed as a friend you need to know that most social media sites allow you to remove a person from your friends list and even ban them from posting on your social media page.
This may be important to know if you ever see material that is offensive or derogatory.
Social media can be an important marketing tool. Make sure to monitor your social media site and proceed responsibly.
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites.com at: http://www.highpowersites.com Start your own ebook business with BooksWealth at: http://www.bookswealth.com
I came across an ezine recently that encouraged visitors to visit a celebrity social media site for an interview that was particularly compelling. Prior to posting the ezine the owner also posted several appropriate comments in both the blog and guest book. They were also listed as one of the celebrity’s friends.
One click on their photo and the visitor who came to find out more about the celebrity can find out more informal information about the business and the owner that originally sent them.
This savvy business owner comes away from this gentle nudge to a celebrity social media site inextricably linked to the celebrity because of a few simple posts. Some visitors will likely view the site owner in a different light (for better or worse).
The combination of uses for social media sites is astounding. If there were no marketing potential in social media why do you find record labels, book companies, recording artists, authors and comedians with their own unique social media site? Many of these will also include video streaming to further interest the site visitors.
It is a unique twist to discover a link based on little more than inference (i.e. this celebrity is my friend) and the marketing potential such inference suggests.
Social media sites can become a bit like online play areas, but they can also be presented in an attractive way that is informal enough to be inviting without being so formal as to be detract from the playful nature that is suggested by the term ‘social media’.
If you can develop a popular social media site you will be pleased to see how many links visitors access and how often your blogs are replied to.
It may be advisable to at least do a cursory check on any and all that submit a friends request. You don’t have to know everyone who is on your friends list, but there are some good reasons to do a bit of investigating. Some who ask to be your friend may be a business that is in direct competition with you or it could be individuals who have an agenda that may only become evident through guest book posts.
If you ever become uncomfortable with someone you have welcomed as a friend you need to know that most social media sites allow you to remove a person from your friends list and even ban them from posting on your social media page.
This may be important to know if you ever see material that is offensive or derogatory.
Social media can be an important marketing tool. Make sure to monitor your social media site and proceed responsibly.
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites.com at: http://www.highpowersites.com Start your own ebook business with BooksWealth at: http://www.bookswealth.com
Monday, July 16, 2007
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