Your Domain Name as Your Brand

In a sense, your domain name becomes your brand over time. Web sites surfers/visitors will identify you with your domain name. What this means is that a positively branded domain name means a lot of things in terms of quality, content-rich web site, stickiness and so on to the internet users. The onus rest on you to decide before you register any domain name what image or brand you wish to project in your online business.

Losing Your Domain Name
Often times, netpreneurs start their businesses on sound ideas only to cease operations in a couple of months or years. Reason? They say: “Lack of sales and money.” I don’t always agree with them. Why? This is my simple response. Businesses die because most businesspersons do not pay attention to details. Period! Imagine an entrepreneur registering a domain name for one year only to loose it the following year because he could not renew it by paying the required yearly fee. Not because there was no money to renew but because he was so busy as to forget to secure his house to “online marauders” who are scouting for domain names to snap. The effect is that your customers will go elsewhere. And you and I know how difficult it is to acquire new customers.

You can guide against losing your identity (domain name) by simply registering it on important dates in your life like on your birthday. That way you will be reminded of all the important activities that you need to execute within that period. To me losing a domain name is synonymous with losing customers to your competitors. Who knows, a trial with your competitors may never make them come back to you.

Marketing and Profiting from Domain Name
See domain name as the bigger product or service you offer/sell to your customers. This product contains all the ingredients of your e-books, special reports, articles, affiliate programs, adverts, joint ventures and all other activities. It is your brand, market and profit from it.

Let me drive home the message of this article with my personal story and experience. I graduated from the college with a degree in Accounting. In my home country, fresh graduates from the university are expected to do a one-year mandatory service for their country. What this means is that each graduate takes up an employment with a company (we call it “place of primary assignment”) that the government refers.

During this one-year period you are only paid a stipend that is barely sufficient to cater for your living expenses. But after the one year period, you can move on to take up paid employment elsewhere or remain at your place of primary assignment if the company you worked for wants to retain your service permanently. That is if they find you to be indispensable and hence appropriately review your pay. Now, immediately after my one-year service, I was looking for a job elsewhere while still working as my employer retained me. At least to earn bigger; I mean seeking for greener pastures.

For me, people know me for a BRAND-being well addressed. May be it is because of the motivational pieces I came across early in life. There is this one that always rings loud in my mind: “The way you dress is the way you are addressed.” So, while seeking for placements here and there, I was always spotlessly/immaculately clean. Personally, I see dressing well and looking good as an emblem. I don’t mean outlandish way of dressing-I mean simply gorgeous. Do you know what? I tell you. In four (4) places out of ten (10) where I seek employment, I was given offer on a platter of gold. Reason? Simply by being presentable all the time. Yes! My prospective employers told me. At least after the preliminary screening for my eligibility, every other process was a breeze.

The moral of this story is that “your brand will find you out of the crowd.”

In summary, my candid advice is that the choice of a domain name, your keywords, your sales copies, web site colors, products or services, marketing campaigns, etc and your presentations should not go without careful thought and vetting. This way you will be able to build your brand over time. Thereafter your brand will make you tons of money if that is your primary goal. Shalom!

You will excel!

Oseremen Aigbokhae is a Freelance Writer and Marketer. He creates specific and original content-rich articles/copies for web sites to achieving maximum traffic and profits taking. He can be reached on email at edose345@yahoo.com for his services.