Is audio quality important?
Absolutely. And producing a quality product will help YOU to stand out from your competitors, as well as give your customers a product that is CLEAR and easy to understand.
One of the most basic skills in the world of video is the ability to make good, clean sound. You may have some of the best camera work, special effects, titles and graphics in your videos, but if your viewers can't understand what's being said, then all the hard work you put into the visuals will be in vain.
Consumers today spend a lot on their audio playback equipment. Whether it’s in our cars, our computers, our home theatre surround sound systems, or even the newest portable media player we take to the gym - we like our audio to sound good. And because professional recorded music is at such a high level of quality today, our ears are used to hearing great quality audio.
When it comes to video, it is a proven fact that good audio will improve how the consumer enjoys or perceives your product. Studies have compared identical videos; one with good audio and one with bad audio. The viewers were told to judge the quality of the VIDEO and provide their opinion on the difference in the two versions. Although the video quality was exactly the same, the test market said that the one with the better sounding audio actually looked better than the other. So audio really DOES affect how your video LOOKS!
Virginia Culp
AUDIO BOOTCAMP: Make More Money by Mastering Audio
For free audio and PDF articles you can freely distribute, visit http://www.3buckaudio.com/freestuff/
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